Ask anyone – particularly those who seek a comfortable/stylish/practical method of dress – and they’ll tell you, by some means or another, that denim is king. Whether it’s visually, via their immediate uniform, or from the comprehensive brand list they’re able to reel off on request, the same level of recognition is rarely given to another clothing piece (and certainly not so universally), as Jessica Gebhart, I AND ME’s creative director, knows well.
A former head of buying at Topshop – where she specialised in denim, obvs – Gebhart broke away from “the man” two years ago, launching boutique label I AND ME with a view to delivering contemporary solutions for men and women that bypass traditional trends. Two collections in, to date the label’s aesthetic has focused on loose silhouettes and dark shades of indigo. Already a proven hit at the Wonderland shop, where you’ll find cotton tees, socks and pins in addition to jeans, we grabbed five with Gebhart to hear more about the process behind the pieces.
Read the interview HERE.
Photography: Romany Francesca & John P Heyes
Words: Zoe Whitfield