Not forgetting!!?? Happy Socks just won “Best Accessory Brand” for 2009 at the Cafe Awards in their native Sweden, held by Cafe Mens Magazine– Swedens and one of Scandinavia’s biggest mens Fashion titles-not Bad! Other winners included Johnny Johanssen from Acne for “Best Designer”(quel surprise!? at least we can’t blame the Swedes for being inconsistent…), Common Projects won “Best Sneaker Brand” and “Best Newcomer” went to our friends at Uniforms For The Dedicated, who’s actually doing a flying visit here at the agency next week- so congratulations to Lars & Co from us here in London!! It’s always nice to be in good company. Which funnily enough brings us to TRIWA watches one of our new brands for AW09 -who also won “Best Watch Brand”. See some pics below from the Summer Range.
If you like the look of these super cool timekeepers, and can’t wait to get your hands on one, head down to Sefton Menswear in Islington if you’re in the London area. We’ll tell you a bit more about TRIWA later- in fact keep your eyes peeled for next months GQ mag….
It seems the summer and the first six months here on Brick Lane is coming to an end very quickly. To sum things up we’ve been crazy busy calling, meeting, visiting, emailing, selling to, looking out for and generally spreading the word to people who have developed an interest in the brands we house. As a result the collections onboard have racked up a fair few yards of column inches over the last few months. So after a few cups of tea and a bit of quiet!? reflection, we’ve pulled together some of our favourites- press clippings, events and bits and bobs for you to browse. In the process also not forgetting to give the people who’ve supported us on the way a bit of friendly nudge for the first post of our brand spanking new Sewn Agency Blog
First up is Happy Socks .A dear friend gave us a tip off in Paris during the shows at the end of last year, so we got in contact with these friendly Swedes and simply loved the concept so much that we brought the range to yours truly over here in the UK!
This colourful and easy going sock brand has been a huge hit with fashion buyers, journalists, trendy folk in general and of course those people who simply have an urge to flash a bit of colour -rather than pale hairy legs or those 10 packs of M&S socks bought by your mum at Christmas-enough said.
Since the humble start of Happy Socks in August 2008 they have constantly been popping up in glossy supplements, lifestyle magazines and all over the blogosphere – see here some picks from GQ and Time OutMagazine.
Lately also with the help from our friends at Sane Communications who of course share the love of complementary? off piste? -mens and womens accessories.
To shop for your Happy Socks online, take a visit to our very own Glass Boutique or OKI-NI and they will go pop in your mail box -or visit your local Urban Outfitters . If your feeling a bit breezy round the ankles up north -make a dedicated visit to Oi Polloi in Manchester- you may also end up leaving with a parachute, some head phones, an Italian bike, some Japanese moccasins or a simple and incredibly well made cheque shirt -but we take no responsibility for any of that….